Here is the letter that my fictional CEO would/should send to the people he just laid off. See it here.
Pain and Rescue
Posted in February 17th, 2009
by wwds in Work-related
My first sales training happened in the back of a pickup from a crusty old chemical salesman named Jim Boyle. We were selling farm chemicals to farmers, the absolute toughest prospects on the planet. My training consisted of the words “pain and rescue.”
“Find their pain,” he’d tell me, “then rescue them with our [...]
Why Depending on a New Website is Not the Answer.
Posted in August 26th, 2008
Over at US NEWS today, I bring up the issue that keeps sales and marketing, as well as the CEO, awake at night. It is far too easy, and commonplace, to think that a new website will solve business issues and problems. It won’t for some very real reasons.
Do you agree?
What You Can Learn From Ron Paul
Posted in August 12th, 2008
by wwds in Daily Wisdom
Over at US NEWS today, I write about Ron Paul and what I noticed about his candidacy for President. Don’t worry, it is not so much a political column as you may think, rather how you can turn your employees into company evangelists.
It is surprisingly simple, jump off here.
Oh, and please don’t email me [...]
I Forgot One Thing Over at Today’s US News.
Posted in July 1st, 2008
I was supposed to give some advice on what people can do when they love their job, but hate their boss.
Limited to 250 words, I don’t think I did the subject justice. As a subject, it was not all easy-peezy. You can jump over there to read it, here, to see how I [...]
