Ed. Note. Sure, these are not new.  Maybe. Consider it a reminder, then.
1.    Use bigger fonts.  Not ginormous ones, just slightly bigger.
2.    Use black fonts.  We can’t read orange, or faint fonts either.  Just you wait.
3.    We all have ADD.  Just remember that.
4.    We all have ADD. Just remember that!!
5.    On your order page, or checkout page, have a number to call when we have trouble. “Confused, something wrong? Call now:555-555-5555.” Here’s the deal, if this results in way too many calls for you to handle, doesn’t it say something about your order form, etc?
6.    Make it REALLY obvious how to get in touch with you.  Don’t hide your contact information with small type on some nav bar.  And please list your address and phone number, and anything else you think I might like to know about you.
7.    We spend, like, 10 seconds on your first screen when we get there. Do I understand what it is you do?
8.    Don’t trick me.  Ever.  Don’t give me something for free, then ask for my credit card, you know, for security or some other bullshit reason.
9.    Please don’t make me sign in again.  I don’t know the stats here, but trust me…this is a big time, clickaway issue.
10.    We are impatient.  Way.  We hate movie lines, long power points and commercials.  Fast loading is important. Instant is even better.

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