From Wikipedia: Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (”organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine…

In other words, certain techniques can be employed to help the search engines find your website more easily.  There appears to be a real seience to these techniques. Or, for the more cynical amongst us—it’s a bunch of experts who know how to “game the system” to fool Google et al to find your site.

At LINKUP, our job search engine, we have already built SEO into the product…as it should be.  No games.  All we do is search for jobs ONLY at company websites, never another job board where SImply Hired and Indeed go to get their jobs for their site.  Think about it for a second.

Where better to look for a job than the company’s own website?  Companies post jobs there first.  Most of the time, these jobs are never even posted elsewhere.  Companies more and more are refusing to pay Monster et al to list their jobs….and this is where SImply Hired and Indeed go to get their jobs. As any job seeker can tell you, saerching through a job board is hard work and generally not productive.  Read what Nick Corcodilos of AskTheHeadhunter has to say about these typical job boards and how they treat the job seeker.  And it is not just the cough-crooks-cough Ladders, either. Garbage in-garbage out.

Think of LinkUp as the only job search engine with SEO built right in…but for the job seeker.  We have optimized our site to make it easier and faster for millions of people to find their next job.

Pass it along.