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Nearly every day, LINKUP is mentioned in some article like this one in the Chicago Tribune today, where LinkUp is mentioned in the same sentence as Simply Hired and Indeed (we’re first). All mentions are critical to a new product because one never knows just how high the hill is where you are pushing the rock up. At some point, the top is reached and bingo, shazam, everyone knows your name, product or service.

If you on a qwest for “mentions,” realize that they are both important and near-worthless. Far better to spend your time improving your product or service and communicating with real, live customers than chasing “mentions.” Years back, I pestered stalked Walter Mossberg, the technology guru at the Wall Street Journal, to write about our product (Varitronics). After some work, he finally gave us three or four sentences in his weekly column, B Section, Page 1. We had arrived. Literally, I made sure I was in the office that day, you know, so I could field the congratulatory phone calls from our 400 dealers. I didn’t get one. Zero. Zilch.

Even though we certainly appreciate being worthy of such a paper like the Chicago Tribune, none of us are hanging out by the phone, waiting for calls from appreciative and new LINKUP users.

But, if you are a reporter with a nice audience, please call us right away. Your article might be the “mention” we need as we get to the top of the hill.