As Twitter gains scale and users, we can see all kinds of industries making use of it…all in search for the next big….or, truth be known, easy thing.

Every marketer wants to find the magic way to financial heaven, and the rage is all twittering now, so that must be it.  Toby Dayton in his DIGGINGS blog analyzes just one of the industries now fully engaging twitterers on Twitter.

His analysis should be read with an eye toward your own business and category.  Or are you blinding following the herd of lemmings off the cliff?

Here is the link to his post….and here is something on US NEWS today that also references it.