On Monday, December 15, my new book DIG YOUR JOB officially launches with a review by Playboy (no pics). Early orders are being taken at the DIG YOUR JOB website, go here to purchase via Amazon or for a pdf download. On Monday, a paperback book option will be included.

My following friends were kind enough to review the book and tell you how they liked it. I appreciate it. There are a lot of people to thank, including 58 ‘normal’ people who contributed stories of career advice from their dads (included in the book).

“It’s all in here! The book of answers to your most pressing employment questions is G.L. Hoffman’s DIG YOUR JOB! It is full of answers to your most pressing job questions, from interviewing to on-the-job improvement.”
– Marshall Goldsmith, NYT and WSJ #1 best-selling author of
What Got You Here Won’t Get You There

“G.L. is the perfect Dutch Uncle to everyone who knows him. I’m glad this serial entrepreneur has finally put his knowledge about job hunting and careers in writing. His book packs so many useful insights that anyone is guaranteed to walk away with ideas they can put to use immediately. What’s most valuable about it is the way the book will make you THINK. It will stimulate you to bend and shape the ideas presented so they’ll work for YOU.”
– Nick Corcodilos, www.AskTheHeadhunter.com

“I’m astounded by the amount of information in this book. I can see
referring back to this over years; I can see printing out pages to talk
over with people when addressing a problem. It’s a terrific resource
for small business people and for people in the workforce.”
– Becky McCray, Consultant to Small Towns, Small Businesses,
www.SmallBizSurvival.com.

“DIG YOUR JOB is an excellent resource for both people who are new to the workforce and for seasoned professionals. Not only does the book provide the reader with a myriad of job hunting tips, but also advice about how to advance your career by being the best possible employee.”
– Sharon Reed Abboud, author: All Moms Work:
“Short-Term Career Strategies for Long-Range Success” (Capital Books).

“G.L. is a walking, talking (and now writing) testament to success through positive action. He is one of my heroes. He has done you a great service by putting his terrific tips and ideas down into this easy to read book…so you too can apply them and become (more) successful.”
– Simon Foster, founder of SimonDelivers and principal, Spencer Stuart

After years of waiting, I think we have finally found the most definitive career advice book since Dick Bolles first published his Parachute series. DIG YOUR JOB is aptly suited for the current generation of those either working or hoping to start working with a wealth of practical, oftentimes humorous, no-nonsense advice that virtually everyone can truly relate to and benefit from. Dig Your Job
is an absolute must-read for anyone who works or is looking for work.”
– Toby Dayton, author of the blog Diggings

“…Another good one is “Please Don’t Come to My Workplace, Mommy,” where he gives us a list of fi ve things we should tell our parents about what not to do. Really hilarious, but I emailed my mom as a preemptive measure just in case she got any funny ideas about being in my office’s neighborhood.”
– PLAYBOY.COM

“DIG YOUR JOB is jam packed with practical tips that you can put to
use TODAY to be noticed, appreciated and successful on the job. If
you want to be one of the best, get the book and live it!”
– Drew McLellan, www.DrewsMarketingMinute.com

“DIG YOUR JOB packs in more than two hundred quick-read, mini-lessons from someone who has built a bunch of companies and
understands jobs. Reading this book is a short time investment that
will make a long-term difference in your career.”
– Penelope Trunk, www.BrazenCareerist.com

“Finally, a practical guide that tells it like it is, for those of us in the real world. Whether you are job hunting or hoping for a promotion, don’t leave home without this book!”– Candice Broom, editor www.MomMostTraveled.com

“The perspective of this book alone would make it special, because no one else seems to look at jobs with such practical, I-can-use-this-today types of tips. G.L.’s writing style makes the reading so comfortable, like a conversation in your living room, that it takes reflection to realize that most of these insights can actually turn your life around. Don’t be deceived by the comfortable clarity of this book. It has depth!”
– Conrad Hake of Conolay Consulting, Inc.

“G.L. Hoffman has packed DIG YOUR JOB with simple (but not easy) tips on how you can love the job you have, and get a new one if you hate theone you have. Packed with 200+ tips that you can use RIGHT NOW, this is a must have book for anyone wanting to improve their job. Can you dig it?”
– Phil Gerbyshak, www.slackermanager.com and
author of 10 Ways to Make It Great!

“DIG YOUR JOB is like having a mentor in a box. Hoffman picks up where schools leave off. He offers hundreds of ideas to ease the transition into the workforce and make those first few jobs as successful as possible.”
– Randy Street, Author of the New York Times best selling book,
Who: The A Method for Hiring.

“DIG YOUR JOB condenses all that ‘Dad Advice’ we received from our fathers, but probably never really heard and processed until we were adults, in one amazingly inspirational resource.
– Christopher Buttner, President, PRThatRocks.com

“Had G.L. Hoffman’s book DIG YOUR JOB had been published
earlier in my career it would have saved me countless mistakes.”
– Gary Cohen, author of Just Ask!, principal of CO2 Partners

“DIG YOUR JOB is the “owner’s manual” every college graduate should receive along with their diploma. G.L. Hoffman has created a career management
roadmap filled with insightful tips for landing and keeping a job and
maintaining your sanity along the way. “
– Barbara Safani of Career Solvers

“In my career as an HR exec and then a business manager, I have interviewed and counseled hundreds of young people. Most could benefit greatly from reading and rereading this book.”
– Jeannette Rupert,Wells Fargo Bank

“I am not a voracious reader of books, which may say something about my intellectual curiosity, on the other hand I prefer to rationalize it by saying that I am too busy and have a short attention span anyway. In any case, this is just one of the reasons I love the way G.L. writes and especially like what he has done with this book. Words of one syllable, to the point, delivered with good humor and each entry filled with “learnings” that would be helpful at any stage of one’s career.”
– Dave Opton, Founder & CEO ExecuNet

“G.L. Hoffman offers the kind of career advice I respect: equal parts of tough love and understanding, with plenty of thoughtful insight to go around. This is more than a career guidebook, it’s a career mind-set. If you want greater professional success in today’s workplace, then you don’t just want to read this book – you need to read this book.”
- J.T. O’Donnell, Nationally Syndicated Advice Columnist & Author of CAREEREALISM: The Smart Approach to a Satisfying Career

“Just like I like it: No candy-coating. No band-aid therapy. Simple, authentic, words-of-wisdom that are timeless and timely. Stuff our Dads, and other folks we respect and admire, have served up to us with and without our asking…which are all DEAD-ON. Period end of sentence.”
– Kimberlie Dykeman, TV Host
& Producer, international spokesperson, motivational speaker and author of PureSoapbox…a cleansing jolt of perspective, motivation, and humor.

“Reading this book is like sitting down with a business executive over some barbecue and hearing his most sage advice and insights about carving out a successful career. While G.L. Hoffman can be very funny and informal, his wicked intelligence about work deserves your total seriousness.”
– Liz Wolgemuth, Reporter, Money & Business , U.S. News & World Report

““DIG YOUR JOB provides shovels-full of great career advice, especially for those dealing with today’s tough job market.” – Peter Weddle, CEO, WEDDLE’s LLC

“Do you truly dig your job? If not, G.L. Hoffman has more than 200
practical and entertaining tips to help you improve your current gig
or fi nd one that you’ll dig more. He has even included Recession
Protector Tips for thriving in tough economic times.”
– Pamela Skillings, Career Coach & Author of Escape from Corporate America: A Practical
Guide to Creating the Career of Your Dreams (www.escapefromcorporate.com)

“I read a tremendous amount of books and there are precious few that I am willing to put my name behind. This book easily makes my top ten for recommendations. This book is all about real world information that helps people not only be job ready, but stay job ready. G.L. does a masterful job of whizzing you through 200 plus quick take tips that contain a lifetime of wisdom.”
– Nick Reddin, World of Work Solutions, Manpower

“Loved DIG YOUR JOB! From an entrepreneur’s and boss’ point of view, the job advice is rock solid. All things we bosses are always looking for and wish everyone knew how to do… lots of common sense that is sadly uncommon today. G.L.’s advice is right on and I will be reading it with my five and seven year old daughters! Last but not least the company building lessons cover the ups and downs of my last 11 years building LatPro.com perfectly, a great read with a very authentic and trustworthy voice.”
– Eric Shannon, President, LatPro, Inc.

“As a college senior, DIG YOUR JOB. Keep it or Find a New One by G.L. Hoffman, has taught me invaluable lessons that I will be able use time and time again as I make the transition from student to employee. It is full of insightful, relative, yet comedic and unpretentious suggestions on how a twenty something like me can actively become a part of the workforce even in a time of economic hardship. Previous to reading this book, someone would tell me every day that I was not going to get a job in my field. Now, armed with the tips I learned from Hoffman’s book, I’m confident that it is
up to me to make things happen, and that they will.”
– Leah Metz, Senior at the University of St. Thomas, 2009

“This book is chock full of helpful career nuggets that any member of Gen Y will find instructive and inspiring.”
– Ben Casnocha, Author, My Start-Up Life:
What a (Very) Young CEO Learned on His Journey Through Silicon Valley

“Whether just starting your career or looking to put some life back into your professional journey, DIG YOUR JOB delivers solid and powerful lessons in a format that is quick and easy to digest for everyone. With a range of hot ideas geared toward any level of employment that includes interview tips, how to inject a new passion into your job or even smart advice on insulating your employment from the impact of a recession… I’d call the decision to add this book to anyone’s personal library a no-brainer.
This is the new career bible for today’s careerist.”
– Chris Hoyt, RecruiterGuy, www.RecruiterGuy.net

I wish I’d had G.L. Hoffman’s DIG YOUR JOB when I left the comfort of schoolfor my first job and struggled to understand the harsh realities of the working world. His wise advice and practical how-to tips would’ve saved me from making career blunders in my youth many years ago – and it will definitely do the same for today’s young workers just beginning their careers. But it goes beyond being a helpful guide for new employees. As a Baby Boomer who
has been working for longer than I care to remember, I was very impressed with G.L.’s insights and recommendations, and learned several strategies that I know will help me to continue advancing in my career. I particularly enjoyed reading about “The Art of Getting Ahead,” and as a Boomer, I got a big kick out of “How Gen Y Can Handle the Baby Boomers at Work.” Hilarious (and so true)! Wrapping up his book with a chapter sharing career advice (good and bad) from many dads was the icing on the cake. Anyone interested in having a successful career should dig into DIG YOUR JOB!
– Bonnie Lowe, www.Best-Interview-Strategies.com

“G.L. Hoffman’s book supplies volumes of practical advice without ever losing sight of the big picture: create meaning and engagement in your work, and you’ll build a truly successful career for yourself. But there is more to DIG YOUR JOB than just career advice. What you get here is a book jam-packed with much-needed wisdom that could be applied to just about any other area of your life. “Don’t blame others,” “Worry is the misuse of your imagination,” “Change your attitude” – G.L. doesn’t mince words in
making it clear: no one but you is responsible for your happiness, whether at work or in life. Following G.L.’s advice will not just make you better at crafting a career of your dreams: it will help you build a better life.”
– Izabella Tabarovsky, www.ProjectCreativeVision.com:
Purposeful Career Coaching for Those Seeking to Make a Life, Not Just a Living