Entrepreneurs love to zig when others zag. It is second nature. In fact, it is often the first thing they think…which way is the crowd going and what would happen if I went this-a-way instead.
That be me.
Sometimes this turns out ok…luckily. Others, not so good. It turned out great here at JobDig, where our employment media company is all about zigs and not about zags, or doing things how they ‘used to be.’ Frankly, it is a lot of fun to make a new business out of re-thinking common approaches.
It is with that mindset that I wrote a post today in US NEWS, suggesting a fictional letter to employees after hearing the bad financial news of yesterday. 
For every company that is hanging its collective heads today, I bet there are dozens more who are figuring out new, unique ways to prosper.
Do you agree?
1 user commented in " Zigging and Zagging "
Agree 100%. Here is an example…right now, every would be entrepreneur in media is thinking online and why not? The growth rate is staggering. However, online represents less than 10% of total ad spend today. Let’s assume that it grows to 25% More and more people will be drawn to this space. The opportunity must be in online, right? Maybe. How about the other 90% of “old media”? Most people say newspapers are dead, television is dying, radio will be replaced by podcasts, etc. The key here is that OLD ways of doing business in OLD media types has no future but if you come up with a NEW way of doing business in an old industry, you can provide great value, enjoy great growth and profits, and have people scratching their heads as to how you did it. Railroads saw themselves in the railroad business, not transportation. Had they thought differently, they would have invented FedEx, UPS, etc. Newspapers are facing the same issue.
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