Since no one else has mentioned it (yet), I will.
Months back I wrote a post about Alex Bogusky, the hotshot ad guru who had been featured in Fast Company. He was readying a new advertising campaign for Microsoft. In good fun, I offered up Five Things Alex Bogusky Should Do For Microsoft. The VERY FIRST TIP was to feature Bill Gates in the ads. See here:
1. Feature Bill Gates on the ads. I know he is semi-retired, building birdhouses and out saving the world. He can do so much more by staying home and fixing his company. The world does not need another rich do-gooder meandering around the world expounding on fixing poverty, however laudable that might be. What we need are real life examples of smart, creative problem solvers who can solve really huge problems. And Microsoft has a huge one. Bring Gates back and put him in the ads. I will believe they are fixing the problems when I see him commit to me, in person.
No doubt due to my suggestion, Alex paired Bill Gates with Jerry Seinfeld for a series of ads for Microsoft. But am I getting credit for this suggestion? Nooooooooooo.
I cannot be too mad. Because when you use The Google and type in Alex Bogusky, my original post lands at number FOUR (4).
2 users commented in " Taking a Deep Bow and Kicking the Dirt Under My Desk "
The first time I saw the ad I said “well look at that, Bill Gates is bored and wants attention and is in his own ads now.” I don’t think they will sell product, but we know he’s still kickn
Yeah, I was a bit ‘r u effing kidding me’ at first about the Gates/Seinfeld ads, but taking a step back and looking at them again, I’m starting to think this might be a brilliant move. For you to first suggest them makes them all the better.
But seriously folks…how long will it be before we see Steve Jobs making a cameo in the next round of ‘Hi, I’m a Mac’ ads?
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