We believe in a lot of sales training. We like to train our reps for about an hour each day. We have a real commitment to it and our plan depends upon each rep getting better at their job.

More than that, I think most of our reps understand the commitment we are making. Certainly it is in our own interest to improve their performance, but there is no question that their individual skills are ever-improving. I think we are giving them an MBA in sales, frankly.

I am struck by how some job candidates seem to be unaware that it is NOT just the job…it is what you learn while doing it. Are you making yourself better? Improving a lifetime skill? Does the company seem committed to training you…and not just product training? Find out and assign some significant value to it.

Next time, drill down on these training-improvement issues and not just the obvious facts about the job.