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The word “free” has reigned champion as the number one attention getter for quite some time. I almost always review offers that land within my general or current interests. Most of the time, I do end up a bit disappointed about the offer or the context of which it was delivered. The following are some additional considerations to think about before using a free usage trial.

Feature Limits
In most cases, ATS vendors offer two trial choices:

1. Time limited trial (i.e. 30 Day Trial)

2. Free usage trial (i.e. Limited number features such as amount of posted positions, users, storage space, etc but the ATS can be used for an unlimited amount of time)

It is important that you know exactly what you are going to get (or not get) with a free usage trial. Many of the features and functions you are depending on might not be available in the free version.

Be Ready for the Up-Sell
The free usage model is simply another marketing tool to increase sales. The ATS vendor usually has a wider range of features available. The different features can then be grouped and offered as different packages such as Basic, Advance or Professional. As the level of features increase, so does the price. Just remember, rarely does anyone give anything away without expecting something in return. In this case, you are trading the free usage by becoming a long term lead.

Lower Priority Support
When you signup for a free usage trial, your account is usually setup within a few minutes. This allows you to quickly dive into the ATS. However, be aware of the support you get with the free usage trial. In most cases, your support issues will be placed lower than paying customers.

Ask for More Features
If you have researched an ATS that has a free usage trial, but you want to test an additional feature, simply asked for it. Most of the time, the vendor can enable the feature on your account with just a few clicks. As a trade off, you will probably now have a limited time trial, but at least you get to evaluate the ATS based on your requirements.

The list of considerations above certainly doesn’t apply to all ATS or other application vendors offering a free usage trial. I have used the free version of ZOHO CRM, and it is one of the greatest free applications I have ever used. The value in a free usage trial varies for person to person and company to company.

The following is a list of ATS vendors that offer a free usage trial. Feel free to contact me if you know of any others. I would be happy to add them to the list.

CATS
JobScore
Standout Jobs
Catch the Best
Simplicant – The also offer an incredibility long 90 day free trial for their subscription based versions.

So how do you properly take advantage of a trial? One of the best ways is to develop an evaluation plan before the trial starts. This will help you fairly review the ATS and make the most out of the trial. Below are several highlights from a larger planning guide I’ve created over the past 12 years of trial experiences.

Start Right Away
Start the trial right away and be ready with the evaluation plan. It sounds simple enough, but many folks start trials right away with no plan and then try to cram an entire evaluation in the last week or day. Even worse, the trial is many times abandoned because of a poor start.

Plan Time and Stay Committed
Make time each day to work with the trial and stay committed to the schedule. This will balance the amount of time needed for a fair evaluation and with your other daily responsibilities. Similar to a poor start, the evaluation of the trial can many times be crammed at the end or abandoned because poor time management and commitment.

Set Expectations then Benchmarks
It is important to the set your expectations of the ATS. Your expectations should include functionality, features, etc. Once you have them set, make sure to develop benchmarks. These will help you in the future if you need to compare different solutions.

Get Others Involved
It is one thing to have the responsibility for selecting an ATS just for you, but it is quite different for an entire organization. There probably is no doubt that you are now the resident expert on the ATSs. However, it is important to share what you have learned with other stakeholders. Help them understand how the ATS will align with the goals of the organization by providing them with hands-on use or provide them with a demonstration. Then seek their input for any questions or concerns.

Plan for Multiple Trials
When you get to the point of the trial, you have probably already spent a lot of time researching ATSs. Instead of just a single trial, have several lined up. Why? The biggest reason is that the trial might prove the ATS is not a match for you needs. Then you are back to the drawing board. Keep your expectations, goals and benchmarks consistent by having a few trials lined up.

Ask for More Time
Ask for more time if you run into a snag or if you just need more time. An understanding vendor knows that more time is some times needed. I’ve never had a vendor tell me I could not get more time.

Ask for a Trial
Have you ever found a perfect ATS you wanted to evaluate, but found there was no trial upfront? Simply ask and you shall…usually…receive. This is especially true with a web based (SaaS) ATS. Many vendors don’t advertise their solution as having a trial, but most of them will offer it up as you go through their sales process.

Create Summary Report
Be sure to develop a summary report after your trial ends. This can greatly help if you are asked to present your finding to others or if you have to compare ATSs. The summary can also be a great reference tool for suggesting the ATS to other professionals.

I believe that if you follow just a couple of these suggestions, you will be on your way to a better evaluation of an ATS through a trial. Remember that your decision will have a long term affect on your everyday work practice and organization’s success.

Here are some ATSs offering trials:

- JobDig Tracker http://www.jobdigtracker.com
– Taleo http://www.taleo.com/
– Navicus http://www.navicus.com
– HRMDirect http://www.hrmdirect.com
– Hirebridge http://www.hirebridge.com
- Akken http://www.akken.com