Tip of the Week – Email Tracking
Day to day we all take sending and receiving email for granted. Whether its messages to our family and friends or colleagues and clients, we expect them to be delivered instantly and accurately. However, we all know that technology has hiccups now and then.
I while ago I did a tip of the week that covered testing your Applicant Tracking System (ATS) to find out if automated emails are getting sent out correctly. This week I would like to suggest testing the email tracking capabilities of your ATS. Please note that not all ATSs have this functionality.
Okay, so why would you want to test this? It is important for you to have accurate information that keeps you out of the “Inbox / Sent Items” shuffle. This ensures the messages that you rely on in your ATS are accurate should you have to quickly reference communications between hiring teams and candidates.
The following are some key areas to check when validating your tracking information:
- Check to see that the sent and received times match up to the primary messages
- Be sure that the content of the messages are the same between the message in your ATS and the original email
- See if attachments are accurately tracked
- Make sure messages are not being lost
If you do find any issues, contact your ATS support and first find out how the communications are tracked. This this functionality will differ from vendor to vendor.
Filed under: Tip of the Week
