I am very curious to know if Apple is generating any revenue from app developers to promote their iPhone applications. I have to imagine that some apps are paying a large fee to be included in Apple’s full-page newspaper ads promoting the app store and the iPhone. If anyone has seen any articles or commentary [...]
At the same time that Microsoft aborted its Seinfeld-Gates marketing campaign after just a few commercials (more proof that Ballmer and his team have no clue what they’re doing), Apple started running what is arguably the best online ad campaign to ever hit the web. I am not sure where else the ad is running, [...]
Apple delivered a valuable lesson on corporate ethics with its recent decision regarding the ‘I Am Rich’ iPhone application. Unfortunately, the lesson was apparently lost on the Employment Guide.
With the release of version 2.0 for the iPhone, developers began releasing new iPhone applications via the Apple App Store. It didn’t take long before Apple was [...]