Diggings

A blog by Toby Dayton

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Archive for the 'Online Advertising' Category

Monster Moves Over To NYSE

Monster moves from the NASDAQ to the NYSE today with the ticker MWW. In seeing the NYSE ad bragging about the switch in the WSJ today, I was reminded that I hadn’t looked up Monster’s stock price recently. Here is the 2-year chart for MWW:

And I thought that the best snowboarding slopes in the country [...]

Monday’s Headline Round-up: Gannett Struggles, New Jersey Star Ledger Slashes Newsroom Staff, Craigslist Gets More Credit Than They Deserve, JetBlue Jumps On Advertising Bandwagon

Once again, the number of stories to write about has outpaced my ability to keep up. So here’s a quick list of a few stories from the past week or two…
1) Even with an increase in TV advertising revenue due to the Olympics and heavy politcal advertsing, Gannett’s net income for the 3rd quarter dropped [...]

LinkUp Releases New Jobs Widget - Win A Free DVD!

LinkUp, arguably the best national jobs site on the web today, has released a widget that allows any blogger (or any site for that matter) to publish jobs on their blog or web site. The widget is available here, and can be customized to publish only those jobs that the hosting site wants to publish [...]

Will McClatchy Go Private?

The best commentator on the decline of the dailies, Alan Mutter - aka the Newsosaur, recently uncovered a very interesting McClatchy filing with the SEC and has written an excellent post about what it might mean. Essentially, McClatchy’s CEO has resigned from the family trusts that own a 41% stake in McClatchy, a step that [...]

3 Job Categories Show Impressive Job Growth In August

One of the recent changes we have made in examining LinkUp jobs classifieds data is to report the number of new and total jobs listed on the site by job category and compare them to the previous month. As the chart below indicates, the 3 categories that showed the largest gains in August were Education [...]

The Fascination In Watching Old Media Being Subducted Beneath New Media

With increasing frequency, seismic shock waves have been reverberating through the media world, grabbing headlines and shifting the way people think about the drastically altered landscape. These might, for example, include daily newspapers announcing massive layoffs as they inch closer to bankruptcy, the introduction of technology that allows people to rent, download and watch feature-length [...]

Google’s Revenue Model For YouTube

There has been a ton of press recently about the growing pressure on Google to monetize its billion+ acquisition of YouTube, and monetizing video on the web in general. Even the New York Times has weighed in with a critique of Google’s ‘gaudy’ advertising on its Youtube video player. Having begun investing significant amounts of [...]

The Rise Of Multimedia Or Why I Get My Ass Kicked Playing Call of Duty 4 on XBox Live

It seems that more and more stories are popping up about the value of multimedia, multi-channel advertising strategies. The most recent was a study by Integrated Media Measurement which found, not surprisingly given both the source and the topic being studied, that advertising on more than one media platform increased the effectiveness of the campaign [...]

Traditional Media Beats Digital Media On Key Metric

As detailed in a new study by Yankelovich in association with Sequent Partners, traditional media delivers a significantly more positive impression on consumers than digital media. The study, entitled “When Advertising Works” was released yesterday and tested people’s reactions to various advertisements across 16 media channels. The traditional media, which included TV, billboards, magazines, newspapers, [...]

New Jobs Data & Review Site Glassdoor.com Launches

Rich Barton, the founder of Zillow, a site that publishes information about specific home values, has launched his next site which aims to do the same thing to with salary information. Glassdoor.com, which launches today, publishes salary information on specific positions within specific companies. Much like Jobvent.com or TheFunded.com, which provides user-submitted reviews of venture [...]