I heard a good story last night (it was actually an AdAge video podcast from a week or so ago) about the fact that even advertising behemoth NASCAR is feeling the impact of the current economy. Of the 42 teams on the circuit, 12 do not have a primary advertising sponsor, and many more have [...]
Once again, the number of stories to write about has outpaced my ability to keep up. So here’s a quick list of a few stories from the past week or two…
1) Even with an increase in TV advertising revenue due to the Olympics and heavy politcal advertsing, Gannett’s net income for the 3rd quarter dropped [...]
Over the years, I have written on numerous occasions about the growing presence of advertising in airplanes. Because the trend has not been so obvious with Northwest, the airline that accounts for 90% of my air travel in any given year, it is just that much more startling when I fly another airline and see [...]
At the same time that Microsoft aborted its Seinfeld-Gates marketing campaign after just a few commercials (more proof that Ballmer and his team have no clue what they’re doing), Apple started running what is arguably the best online ad campaign to ever hit the web. I am not sure where else the ad is running, [...]
From a great editorial by Frank Rich in Sunday’s New York Times entitled Obama Outwits the Bloviators…
YouTube, the medium that has transformed our culture and politics, didn’t exist four years ago. Four years from now, it’s entirely possible that some, even many, of the newspapers and magazines covering this campaign won’t exist in their current [...]
Pandora, one of the most phenomenal web companies ever, is at risk of buckling under the weight of the ridiculous internet radio royalty rate hikes recently imposed by SoundExchange. Pandora, powered by its music genome project, serves up music tracks after you enter a single song that you like. It’s amazing technology and a dream [...]
With the deluge of bland, forgettable, annoying, and irrelevant advertising that bombards us from every direction these days, it’s a rare thrill to see a great ad. The new Geico ads running on TV make laugh out loud every time I see them. Everything about this campaign works perfectly. They are absolutely brilliant, not to [...]
Apple delivered a valuable lesson on corporate ethics with its recent decision regarding the ‘I Am Rich’ iPhone application. Unfortunately, the lesson was apparently lost on the Employment Guide.
With the release of version 2.0 for the iPhone, developers began releasing new iPhone applications via the Apple App Store. It didn’t take long before Apple was [...]
It seems that more and more stories are popping up about the value of multimedia, multi-channel advertising strategies. The most recent was a study by Integrated Media Measurement which found, not surprisingly given both the source and the topic being studied, that advertising on more than one media platform increased the effectiveness of the campaign [...]
According to a study conducted by the Readership Institute at Northwestern University, daily newspaper sites are failing to capture meaningful market share in the local markets. The results of the comprehensive survey, which looked at 100 markets around the U.S., show that 62% of respondents had never visited their local daily newspaper web site. A [...]