As continuation of an earlier post of mine about why I write a blog, I read an excellent article from Max Kalehoff about why he blogs and the value he has derived from the time he invests in it. While the article specifically refers to value of blogging for people in marketing, I’d make a strong case that the points Kalehoff makes also apply to almost anyone involved in the digital economy. It’s worth reading for anyone who writes a blog or is thinking about doing so.