Diggings

A blog by Toby Dayton
Advertisers Find Yet Another Captive Audience

Posted on Wednesday 16 May 2007 |

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In the relentless pursuit of captive audiences, advertisers have gained access to another prime location: the airport baggage claim. Though the introduction of this advertising location occurred first in China, it’s only a matter of time before it makes its debut in this country. Airports might even work out a deal with the airlines to arrange for even further delays in bag delivery to assure maximum impressions for advertisers. What a deal!

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