http://blogs.jobdig.com/diggings/2006/09/08/daily-newspapers-failing-to-capture-their-share-of-online-ad-revenue/ A blog about recruitment advertising, media, publishing, HR, work, & technology, among other things Wed, 30 Sep 2009 14:42:15 -0500 http://wordpress.org/?v=2.8.5.2 hourly 1 http://blogs.jobdig.com/diggings/2006/09/08/daily-newspapers-failing-to-capture-their-share-of-online-ad-revenue/comment-page-1/#comment-1411 gl hoffman Fri, 08 Sep 2006 15:06:24 +0000 http://blogs.jobdig.com/diggings/2006/09/08/daily-newspapers-failing-to-capture-their-share-of-online-ad-revenue/#comment-1411 One reason never mentioned in the stats for web ad sales is the effectiveness of the newspaper web sales force. It not only takes a good web product but effective sales reps. For too long, newspaper sales forces were order takers; now when they have to compete and get the business, they can't. Plus, most big papers have a built-in monopolistic attitude which they simply cannot shake. One reason never mentioned in the stats for web ad sales is the effectiveness of the newspaper web sales force. It not only takes a good web product but effective sales reps. For too long, newspaper sales forces were order takers; now when they have to compete and get the business, they can’t. Plus, most big papers have a built-in monopolistic attitude which they simply cannot shake.

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