While there just might be some bias involved, a recent study by the Magzine Publishers of America indicated that advertising in paid and unpaid copies of magazines delivered very similar results for advertisers. The study, as reported on by the Center For Media Research, found that price paid and circulation source do not in any [...]
On September 14th, Yahoo! announced that it had hired former Knight-Ridder executive Hilary Schneider to run its newly formed classified advertising unit. Yahoo! has finally taken the step of condsolidating all of its various classified businesses under one group, and felt that Schneider, with her experience running Knight-Ridder’s digital division before being promoted to senior [...]
In a very interesting and potentially significant move, the New York Times has begun bundling its classifieds for placement in Metro New York, a freely distributed commuter daily in New York City. New York Times advertisers can upgrade their classified ads for dual placement at a reduced price and in effect, double the exposure or [...]
The Wall Street Journal ran a good story recently on how the aging workforce and retiring baby-boomers are impacting the welding industry. The average age of a welder in this country is 54 and climbing rapidly. In the last 6 years, the number of welders has dropped 10% to 576,000 people and the American Welding [...]
This week, two interesting data points about the growth rates of online advertising revenue were released. According to Nielsen, online ad spending across the entire web grew 49% in the first 6 months of 2006. During the same period, ad spending on daily newspaper web sites grew only 33%. So while newspapers are celebrating the [...]