A quick little intro for those of you tuning in to the Big Bad Recruiting Blog Swap… My name is Tod Hilton and I will be your host for this post. What I am: a software developer at Microsoft and a bunch of other things [father, husband, gamer, snowboarder, etc.]. What I’m not: a recruiter [...]
In a recently released report on the real estate advertising market, more than half of the real estate agents surveyed indicated that they were cutting their advertising budgets with the local daily newspaper in favor of free online sites for real estate classifieds. In the survey by Classified Intelligence, 51% of the respondents thought that [...]
I’m David Manaster, CEO of ERE Media, the leading trade publisher for recruiting professionals. Toby is generously hosting this guest post on his blog as part of the Recruiting Blog Swap.
It’s a tough time to be in the daily newspaper business. Even as advertising online is booming, the dailies are seeing at best slow growth [...]
Earlier this month, a federal judge ruled that cigarette makers violated racketeering laws. But due to an appeals court ruling that said that remedies must be ‘forward-looking’ rather than penalties for past actions, U.S. District Judge Gladys Kessler ordered the tobacco companies to publish “corrective statements” in newspapers detailing the adverse health effects and addictiveness [...]
David Crisp, writing for the free weekly Billings Outpost, details the predatory distribution tactics of both Gannett and Lee Enterprises in cities throughout Montana in a story entitled Big Companies Put The Squeeze On Free Papers. Obviously, big monopolist daily papers have decided that their best hope for survival is to crush competition by restricting [...]
Michael Swanger has written an excellent story in City View, an independently owned, alternative weekly in Des Moines, about the questionable distribution practices of Gannett, owner of Des Moines’ daily newspaper, the Des Moines Register. The article highlights Gannett’s efforts to limit competition by establishing its own distribution network and then extorting ‘pocket’ fees from [...]
Though it’s pretty much a consensus viewpoint within the broader media industry, we have long advocated a multi-media/multi-channel advertising platform at JobDig. One of our fundamental convictions has always been that companies need to leverage a variety of media vehicles in order to effectively reach their target audience. And while older media companies have spent [...]
The following post represents this week’s Blog Swap Post, courtesy of Alise Cortez whose blog is it’s ALL about the experience. Her post is in response to an earlier post of mine about US Airways placing ads on its air sickness bags.
Well, I’m not surprised that airlines (like any other business) might be looking for [...]