http://blogs.jobdig.com/diggings/2006/07/19/be-sure-to-read-the-ad-before-you-puke/ A blog about recruitment advertising, media, publishing, HR, work, & technology, among other things Wed, 30 Sep 2009 14:42:15 -0500 http://wordpress.org/?v=2.8.5.2 hourly 1 http://blogs.jobdig.com/diggings/2006/07/19/be-sure-to-read-the-ad-before-you-puke/comment-page-1/#comment-6110 US Airways Finds Yet Another Spot For Ads » Diggings Mon, 12 Mar 2007 21:20:37 +0000 http://blogs.jobdig.com/diggings/2006/07/19/be-sure-to-read-the-ad-before-you-puke/#comment-6110 [...] As a follow-up to an earlier post I wrote about US Airways placing ads on air sickness bags, the airline is now placing ads on its tray tables. According to the airline and Brand Connections, the marketing firm providing the laminated tray table ads, the response has been overwhelmingly positive. The airline is expanding the ad program to include first class later this spring. It makes sense, given the captive audience that airlines have for extended stretches of time, but it’s also somewhat nauseating that yet another empty space will get filled with a marketing message. So once the remaining spaces get filled - the window shade, the pillow, the armrest, and the overhead bin, we’ll all get to pretend we’re climbing into a NASCAR car. [...] [...] As a follow-up to an earlier post I wrote about US Airways placing ads on air sickness bags, the airline is now placing ads on its tray tables. According to the airline and Brand Connections, the marketing firm providing the laminated tray table ads, the response has been overwhelmingly positive. The airline is expanding the ad program to include first class later this spring. It makes sense, given the captive audience that airlines have for extended stretches of time, but it’s also somewhat nauseating that yet another empty space will get filled with a marketing message. So once the remaining spaces get filled – the window shade, the pillow, the armrest, and the overhead bin, we’ll all get to pretend we’re climbing into a NASCAR car. [...]

]]>